ASAM Automotive | Parts Supplier Since 1924

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Over 100 years of
Quality, Innovation and Accessibility

The modern development of the ASAM Automotive brand started at a time when the automotive market offered limited alternatives to car owners and auto parts sellers. These were either extremely expensive, of questionable quality or difficult to source. From the very beginning our efforts have been directed towards developing products and services that bring a balance to the automotive market, so that every consumer or seller will find in the ASAM Automotive brand the right solution. Starting from a vast experience in the field of manufacturing parts for the car, railway and metal construction industries, ASAM has established itself throughout its 100-year history as a promoter of quality in the automotive market in Romania and beyond.

When we set out on the road, we did not set out to offer quality products of international standards that were accessible to all car owners and profitable for car parts sellers in Romania and beyond. Having achieved our initial goal, we set ourselves another goal – to become a brand recognized at European level as a specialist in products of high technical complexity.

1924

Foundation of the plant as a maintenance workshop for the 2nd Fleet of Military Aviation
1974

Becomes the Automotive Parts Enterprise, supplier of clutches and auto parts for the automotive industry
2000

Becomes the Automotive Parts Enterprise, supplier of clutches and auto parts for the automotive industry
2009

First export of ASAM products
2013

ASAM becomes the first Romanian brand listed in TecDoc
2023

Completion and implementation of the ASAM Automotive rebranding in its current form and launch of the extended European and Asian passenger car product portfolio in the Romanian market
2024

10,000 customers – ASAM Automotive becomes the brand with the largest numerical distribution in the Conex Distribution portfolio

Activity

Expertise
in developing automotive parts

We devote a lot of time and passion in research and development so that ASAM Automotive products meet the highest standards set by car manufacturers and international organizations authorized to certify automotive parts.

We’re constantly testing, refining and innovating, continuously improving our products to increase safety, comfort, vehicle life and, in the process, the satisfaction of our customers everywhere.

100 +
years of experience

11000 +
SKU numbers

25 +
export markets