Generations of cars. Generation of mechanics. Generations of drivers.

Over the decades, car technology has undergone a spectacular transformation. From the first simple, rugged vehicles to today’s smart cars, the automotive industry has continually evolved, emphasising performance, safety and innovation. Throughout this time, one thing has remained constant: the need for reliable, precision-engineered, precision-built parts to support every generation of drivers, mechanics and vehicles.

ASAM Automotive has been present at every stage of this evolution, being a reliable partner for those who know the value of quality. From the cars that have written history on the roads of Romania and beyond, to the modern models that define today’s mobility, our parts have contributed to maintaining performance and safety on the move.

Today, the tradition continues. In a world of rapidly advancing technology, we are constantly adapting to meet the latest demands of the automotive industry. We invest in innovation, modern manufacturing processes and passionate people. But, above all, we keep the values that define us unchanged: reliability, durability and respect – for the customer, for science and technology, for the history that has shaped us.

We are more than just a car parts brand. We are part of the Romanian technical culture. We are a bridge between past and future, between tradition and progress. We are ASAM Automotive – where every part tells a story and every journey begins with confidence.

Research

Permanently connected
to global academia

 

Due to its proximity to the ‘Gheorghe Asachi’ Technical University of Iași, one of the most important technical education centres in Romania, ASAM Automotive maintains a permanent link with leading research and academic expertise, both nationally and internationally. This strategic connection allows exchanges of ideas, collaborations in joint projects and direct access to the latest engineering trends and technologies.

This openness to academia strengthens the know-how of our team of engineers, facilitating the rapid integration of innovations into the design, testing and production processes. The result is a range of products developed with scientific rigour, high performance and a vision for the future.

At ASAM, we continuously invest in knowledge and collaboration, because we know that true innovation occurs at the intersection of practical experience and academic excellence.

Research

We test, we improve
and we continuously develop new products

 

We continuously improve our products

We test products in our own laboratories for certification

We are constantly developing new products

We endurance test products under real operating conditions

We analyse the materials used by manufacturers

We control quality by flow at all stages of manufacturing

Performing solutions

Permanently connected
to global academia

 

We rigorously select the world’s best manufacturers, choosing partners who share our core values of technological excellence, reliability and commitment to innovation. Each collaboration is the result of careful analysis, based on clear criteria of performance, experience and compatibility with our quality standards.

Together, we develop each product category in a collaborative process, supported by technical expertise, advanced research and strict control of every stage of production. This approach enables us not only to bring premium quality automotive parts to the market, but also to optimise costs so that our products remain affordable and competitive.

For us, quality is not a compromise, but a promise – to deliver parts that offer performance and durability at a fair price.